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Soft launch. Reid Hoffman

Z-Swag
Custom embroidery

Logo embroidery, done right, in Chicago.

Custom embroidery on polos, hats, jackets, chef coats, backpacks, towels. Color-matched to your brand. Single piece or five thousand. In-house production at our Pilsen facility. Serving the Loop, West Loop, downtown, North Shore, and all of Chicagoland.

Why us

The embroidery shop your brand team will actually like.

Most embroidery shops will stitch anything you bring them. We’re pickier. We turn down jobs where the garment can’t hold the stitch. We’ll redraw your logo if the artwork wasn’t built for embroidery. We’ll color-match the thread to a PMS value, not eyeball it.

It costs us margin. It earns us customers who order year after year, because the polo their team got in 2022 still looks sharp in 2026, and the new hire’s polo in 2027 matches it exactly.

We operate out of a production facility in Pilsen on 329 W 18th Street. We ship across Chicago metro the same week for stocked-garment programs, two to three weeks for custom-sourced runs.

What we embroider

Every garment your team wears, with a needle and thread.

Polos and button-downs

Embroidered Polo shirts, oxfords, and dress shirts for offices, hotels, restaurants, country clubs, and field teams across Chicago.

Hats and caps

Custom embroidered hats. Six-panel structured, dad hats, beanies, snapbacks, trucker caps. Sourcing from New Era, Richardson, Brixton, and dozens more.

Jackets and outerwear

Embroidery on Patagonia, North Face, Carhartt, Columbia jackets. Left chest, full back, sleeves. Built for Chicago winters.

Chef coats and aprons

Restaurant uniform embroidery. Chef coats with embroidered name and title, branded aprons, bib aprons, server vests.

Bags and backpacks

Embroidered backpacks, totes, duffels, laptop bags. Premium brands and value sourcing.

Towels, robes, scrubs

Embroidered terry, waffle weave, microfiber towels for hotels and spas. Medical scrubs and lab coats with practice name + credentials.

Where we serve

Chicagoland, in person and by the pallet.

Production runs out of our Pilsen facility. Pickup, delivery, and ship-direct service across the city, suburbs, and North Shore.

Tell us about your project.

How many pieces, what kind of garment, what does the logo look like. We’ll come back with a real quote the same business day.