B2B SaaS
Customer onboarding kit program
Scale: 1,500+ kits per quarter, 40+ countries
What we built
- CRM-integrated trigger from Hubspot contract-signed event
- Multi-recipient deal-team kits with per-recipient personalization
- International customs pipeline with DDP default and country-eligibility logic
- Cohort reporting tied back to product activation metrics
Outcomes
- 30-day activation rate up 9 percentage points in cohort-vs-control
- Time-to-first-value compressed by 22% across kit cohort
- CSAT lift of 8 points at 90-day check-in